Title
Title
brief description of project background
Redesigned the new-user registration and authentication experience for the 7-Eleven mobile app, reducing drop-off rates during account creation.
7-Eleven
7-Eleven Consumer App
UX Designer
February 2026 — July 2026
Problem
New users registering on the 7-Eleven app were abandoning the account creation process at the email verification stage, resulting in high drop-off rate which directly affected customer acquisition.
User Experience Opportunity
How might we reduce friction during registration so new users can get into the app faster, while still collecting the information the business needs?
Evaluating Pain points of existing experience
insert flow chart of existing flow and the pain points
Competitive Analysis
research of competitors (ale's figjam)
Design Solution
Key design decision #1
auto suggestions on keyboard
insert mockups
Key design decision #2
auto-continue when field is full (ex: otp code,
insert mockups
Key design decision #3
email verification via link (maybe dont add this bc idk if this even rll solved the problem lol)
insert mockups
Key design decision #4
Progressive profiling
insert mockups
Prototype
Measured results
customer impact
business impact (increase in accounts created)